In The Know Presents

How this classic shade came to be. 💄

13 Of Our Favorite Beauty Tweets That Will Make You LOL

"Applying foundation with a beauty blender is such a good arm workout." 😂

I'm not alone in the feeling of shock and deep sadness at the loss of Kate Spade. I did not think growing up in Portland, Oregon I would one day work as a makeup artist for the Kate Spade brand during NYFW.

When I hit my first rite of passage as a young woman, owning my first Kate Spade bag, I first realized Kate was so much more than her brand. She was an icon, a trailblazer and sooo good with color theory and patterns. She possessed so many qualities a creative person aspires to emulate. Part of the sadness comes from the duality that someone can be such a source of inspiration to many — be the face for a cheerful, whimsical brand — and suffer in private. It is regrettable this happens more than we acknowledge.

If you or someone you care about needs support please always lean on a friend, confidant or reach out to the Suicide Prevention Line 1-800-273-8255. 💌: @kimdomakeup #katespade #RIP

Everything You Need To Know About Next Week's Consumer Discovery Show

Are you ready for FounderMade's Consumer Discovery Show East?

Everything you need to know about cruelty free cosmetics

You can't go by everything you read on the label.


Have you ever been "sugared"?

Timeline Photos

Have no fear, your Hangover Godmother is here! We’ll show you how go from "major hangover" to "brunch ready" before your Uber arrives.

Best Ali Wong Jokes

Here's every time Ali Wong got society's unrealistic standards for women 100% right:

The Braid Up

Just in time for summer! 💖

Big mood after this 3-day weekend.

10 Memorial Day Beauty Essentials That Belong In Your Beach Bag

We’ve rounded up your MDW beach bag must-haves. So you can look "Gram-worthy" at the beach (or, you know, just feel as rejuvenated as possible).

If you need to find us this Memorial Day Weekend, we’ll be here:

A Bunch Of Ali Wong Jokes About Society's Unrealistic Standards

Ali Wong gives double standards the middle finger — while 7 months pregnant.

Red Table Talk

"I don't care how beautiful of a woman, we all have stuff that we don't like." Three generations of women: Jada Pinkett Smith, Willow Smith and Adrienne Banfield Norris talk about insecurities and self-acceptance.

“Nice lashes aren’t cheap and cheap lashes aren’t nice.” We had an off the record chat with GBY Beauty about what they wish they could tell their clients. (Yes, they know if you haven't been taking care of your lashes!)

📷: Craig McDean Studio

How Stuff Is Made

Step One? Gardening 🌱

My First Botox Scared Me, Now I Love It and Have More Confidence

She's a "Botox Virgin" no longer!

Feel like you've tried every foundation under the sun and still haven't found "the one"? You might not be factoring in your undertones. (Also never swatch on your wrist!)

📷: FentyBeauty

How Meghan Markle Wants The Royal Wedding To Look

How much of Meghan's cultural heritage will make it into the wedding of the year?

Royal Watch

What are you most excited to see at the Royal Wedding of Prince Harry & Meghan Markle?

(Also, don't forget to set those alarms!)

Are These Facial Oils Really Worth The Hype? Let's find out.

If it has a cult following it must be ah-mazing, right? Well, don't be so sure.

Cannabis Skincare Products That Will Take Your Beauty Buzz Higher

We'll teach you the ABC's of CBD beauty.

Why choose? We want both!
(h/t Nely Galan)

Beauty Hacks

We know you're *ready* for summer, but are you prepared for summer?

Photos from Makeup Madeover's post

This Mother’s Day we are also celebrating all non-traditional moms. The people who may not have given birth to us, but have been maternal figures in our lives. Who has inspired you?

Snails? Bone marrow? Bee venom? You can find a LOT of gross ingredients in skincare these days, but the real question is: do they work?

The Braid Up

In honor of Mother's Day this Sunday, we want to thank our moms — who are technically our first hair stylists. Thank you for everything you taught us.

Why do all great mascaras have to be so damn expensive?! They don't. Below, we’ve rounded up the best drugstore finds for those with Veuve Clicquo taste on a Franzia budget. (Ahem, us.)

Which Beauty and Skincare Wives Tales Are Actually True?

True or false: Preparation H is a great way to treat under-eye bags?

In The Know Presents

Skincare can be self-care:

Can you name all of melanin's superpowers?

Undertones Explained: Why Your Foundation Looks Weird

Are you warm? Cool? Just peachy? (And we aren't talking about your personality.)


My bespectacled sisters know the struggle has been real.

"Everyone in L.A. says, ‘Oh you look good,’ and you listen for them to say you’ve lost weight. It’s never ‘How are you?’ or ‘You seem happy!'” Remembering the wit and wisdom of Carrie Fisher this #Maythe4th

Plastic surgery isn't as easy to spot as you might think. How can you tell if someone is "well rested" or has had "work done"?

Melanin Superpowers That Provide Brown People With Benefits

5 amazing powers of melanin.


This double standard needs to end.

Does gelatin really make your nails grow? Is beer actually good for your hair? We're getting to the bottom of "Old Wives' Tales" once and for all.

(photo via: So Nailicious)

The Braid Up

These braids are ready to party – even if you'd rather stay home and watch Netflix.

My BFFs Help Me Navigate Boys, Sexism and Sheet Masks

Behind every great woman... is a group text of supportive friends — who are great women in their own right.

HOW TO: Korean Eyelid Tape

Want to make your eyes POP, have people notice that little twinkle? We'll show you how:

Feel embarrassed because you're considering getting botox? Ever stop and wonder what's with all the shame surrounding a beauty treatment that can makes women feel more confident?

How Stuff Is Made

Ever wonder how they make those pigments?

Comparing yourself to others is a waste of your precious time.

My Mother's Battle With Cancer Changed Beauty For Me Forever

"I think about how she held her dignity, grace and beauty until the end because it had always come from within."


Happy Earth Day! Remember, Mother Nature is the ultimate spa experience. 🌍💓

GIVEAWAY! We've teamed up with Talika and we're giving away their coveted Lipocils Lash Enhancing Serum, Eye Dream and Eye Therapy patches.

To enter:
1. Like this post
2. Tag someone in the comments section who loves beauty products as much as you do. Winner announced Monday, 23rd of April 2018

Cannabis Skincare Products That Will Take Your Beauty Buzz Higher

Happy 420! These days the Makeup Madeover HQ is a-blaze with talk about CBD Oil-infused beauty products

Don't get us wrong, finding the perfect shade of lipstick is great (REALLY great), but it can't compete with the look you get from living a life that lights you up.


When Spring Cleaning DON'T forget your makeup brushes!!!